Netflix resurrects NME’s print mag for a special issue, why online publishers should be optimistic, and more…
The rise of the undead magazine
Outside of the political chaos that seems to be enveloping many of us around the world, the media industry has its own strange story to tell this week, with the news of the Netflix-NME partnership in the UK
On the one hand, the news that Netflix, the world’s seventh-largest internet company by revenue, has chosen to resurrect a print magazine that was shuttered last year is heartening to many of us who have watched the print magazine industry struggle with declining ad revenues over the past decade
But what does this mean for the future of the ‘special issue’? If we see more magazines being resurrected as special editions primarily as content marketing for another brand, are we in
Few would turn down such a revenue offer, but we’d love to know what the frequent print publishers make of ‘zombie’ print mags returning from the dead like this.
When it comes to measuring the health of the digital publishing industry, I think it can be easy to fall victim to a form of confirmation bias. It typically doesn’t make news when a media org hires a new staff member, whereas
What’s new this week
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