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This week, magazine marketing agency Magnetic’s CEO Sue Todd speaks to us about their newly-launched ‘Pay Attention’ campaign, aiming to highlight the importance of quality attention to advertisers.
She also talks about some of the educational issues around media buyers, the importance of evidence and research, and why she believes magazine media is undervalued.
The transcript for Sue Todd’s interview can be accessed here.
In the news roundup, a chipper team discuss the Cairncross Review report, analyse the idea of a 50% publisher revenue share from Apple’s news service, and take a look at whether GQ Hype is indicative of an industry that doesn’t know whether it wants to be paid for or free. Katy and Orlando might be engaged; Peter can’t even deal.
Republished with kind permission of Media Voices, a weekly look at all the news and views from across the media world
