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The past, present and future of the ad landscape for publishers, why market research is still important, and more
2019 will be advertising’s year of reckoning
There are a couple of notable stories this week around the future of digital advertising. The first is a feature from Chris Sutcliffe, which explores key developments in the advertising landscape over the past year, where we are now, and what publishers can expect going into 2019
The second is a piece from Digital Content Next, which dives into the actions being taken by the US against ad fraud – another critical issue for the industry
The theme, which has come up consistently throughout the year, is that advertising still has to undergo massive changes in order to restore trust in the eyes of buyers, publishers, and their valuable audiences
Over the festive season, there will still be stories going live on the site should you want to browse over a mince pie and mulled wine. In the meantime, we wish you all a very merry Christmas, and a happy New Year!
Advertising’s journey of self-discovery has found it a new place in publisher strategies
The advertising landscape is dominated by a few huge players. 2018 saw publishers reappraising the role advertising can play in their overall revenue model.
What’s new this week
| Why publishers shouldn’t skimp on market research A good idea for a magazine cannot make a successful transition from concept to publication without in-depth research. Mary Hogarth reveals the value of investing in market research. |
| 5 ways non-traditional publishers connect with audiences A whole crop of brand publishers find ways to focus on building impressive audiences who contribute to revenue, without subscriptions. |
| The challenge of audience engagement: Publishers experiment with “6 user needs” and other strategies Audience engagement is the holy grail of publishing, and leading publishers continue to experiment in the area. |
| What can we learn from surveying 4,000 news readers? Twipe have expanded their research into the |
| 2019 will be tough on ad fraud—and that’s great news for publishers As the year winds down and we look ahead to 2019, it’s time to take stock of what changed in 2018, and what it means for the year to come. |
| AOP: Publishers will prioritize non-advertising growth in 2019, buoyed by rising digital revenues The Q3 2018 Digital Publishers Revenue Index reveals that digital publishing revenues in the UK increased by 5.3%, with combined totals rising to £452.8 million over the last year. |
| Twice bitten, thrice shy: Publishers coy about Apple’s latest foray into news |
| The Present & Future of Publishing: The Media Moments 2018 Report An excellent round-up from Bibblio of the keynote talk at our Media Moments 2018 launch event, looking at key statistics from the report. |
According to a new report, video audience has increased by 23.7% and mobile web grew by 5.6% across an audience of 1.8 billion for 114 magazine brands. |
| “Bad for small publishers”: Google battles the link tax The proposed EU Copyright Directive would allow publishers to charge online news aggregators, like Google, for displaying links and snippets from their sites. |
| Sovrn Holdings, Inc., acquires VigLink to expand The acquisition of VigLink complements the Sovrn suite of products and services, offering content creators more revenue-generating tools. |
| Satya Nadella takes a crack at AI-powered news: Microsoft quietly launches Hummingbird Hummingbird uses AI to curate the news feed, aiming to cut through the deluge of news and bring a semblance of order with the help of artificial intelligence. |
| AR/VR to become mainstream sooner than expected? USA TODAY NETWORK tests the waters |
Download WNIP’s new Media Moments 2018 report, which dives deeper into this year’s developments in publishing, and looks at what opportunities 2019 could usher in. The report is free and can be downloaded here.
