Digital Publishing
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The must-read publishing stories you may have missed this week

Direct mobile traffic to publishers grows 30%, 10 essential media stats from November, and more…

Crunch time for digital darlings

This week saw millennial-orientated website Mic fall as the latest casualty of a bursting digital media bubble. Just three years ago, Business Insider was reporting that the site was worth $100 million.

Bustle Digital Group has bought the company in a deal valued at about $5 million. To put that into perspective, the company was apparently paying more than $2 million a year for its New York office space in the One World Trade Center.

As this month’s 10 essential media stats feature from Damian Radcliffe reveals, Mic isn’t the only digital darling in the firing line. Vice Media is also planning to shrink its staff by 10-15% following missed revenue targets, and it’s not been that long since Buzzfeed did the same.

Is the digital pureplay dream crumbling, or is this just a rough patch? Answers on a postcard, please.

@WNIP

Mobile direct traffic to publishers grows 30%, surpasses Facebook

Chartbeat’s data shows that mobile readers are now more likely to go direct to mobile apps and homepages by typing in the URL than they are to be referred to a site by Facebook.

What’s new this week

10 essential media stats from November 2018
The smart speaker opportunity, growth in mobile video and connected TV consumption, Netflix and Pandora’s latest experiments
Why every news publisher is launching a daily podcast
Over the last year or so, we’ve seen daily general news podcasts launched by NPR, Vox, CBC, The Guardian, Slate, and ABC. 
“Nutrition Labels” for news sites: A novel approach to fighting fake news?
NewsGuard has a staff of 40 reporters and dozens of freelancers who have already evaluated over 4,500 websites, from The New York Times and CNN, to Infowars.
Publishers continue ‘pivot to ecommerce‘: TI Media launches Marie Claire Edit
Marie Claire UK, the premium fashion title published by TI Media, has ventured further into retail with a new ecommerce aggregator platform for the fashion industry: Marie Claire Edit.
Ad tech round-up from November: the stories that got away
Xaxis releases new measurement research, Sublime extends its solutions for mobile advertising, and Oath launches programmatic audio.
Podcast: WIRED UK Senior Editor Victoria Turk on building out brand extensions
Victoria Turk talks to us about all the work they’re doing on their brand extensions, from their flagship WIRED Live event to the WIRED World Special 2019 and their weekly podcast.
A return to news: Facebook launches Today In, its local news digest, in over 400 cities
Facebook is taking another crack at local news, with its news aggregator ‘Today In’. Available within its flagship app, it connects people to information about their community.
In the future, more digital growth will be mobile
This year, time with digital media is expected to grow 4%. Next year, growth will be 3%. But by 2020? We can only expect 2% growth.
“Shiny Things”: Is over-innovation hurting journalism?
A recent report by the Reuters Institute for the Study of Journalism has raised concern that journalism has become too preoccupied with technology-led innovation.
10 key takeaways from the 2018 Digital Growth Summit
While it was a busy day, full of insights and learnings for news media, we’ve distilled the key points into 10 important takeaways.

Download WNIP’s new Media Moments 2018 report, which dives deeper into this year’s developments in publishing, and looks at what opportunities 2019 could usher in. The report is free and can be downloaded here.

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