Podcasts Publishing

Podcast: WIRED UK Senior Editor Victoria Turk on building out brand extensions

This week, Victoria Turk, Senior Editor at WIRED UK talks to us about all the work they’re doing on their brand extensions, from their flagship WIRED Live event to the WIRED World Special 2019 and their weekly podcast.

She also discusses what they do to stand out in a crowded market, how the print and digital teams have evolved, and the many skills you now need to get ahead in journalism.

Click here for a transcript of the interview

In the news roundup we discuss whether the sale of Mic heralds the end of new media hopes, Glamour US going online online, DMGT’s latest results, and whether there’s any stopping the relentless rise of Stories.


Republished with kind permission of Media Voices, a weekly look at all the news and views from across the media world


Related posts