Publishing Weekly Roundup

The must-read publishing stories you may have missed this week

Smart ideas for independent publishers, is it still worth creating content for Snapchat, and more

‘Tis the season…

It’s conference season here in the UK, which means WNIP has been out and about most of the week at publishing events.

There are always valuable lessons we can pick up from these gatherings, and we’ve made sure to pick out the best for you as we round up the week.

First up is the Association of Online Publishers Summit, where we look at how “Commerce is the new king, not content”, in part 1, and why publishers should “Forget AMP, Google AVP will soon arrive” in part 2.

Secondly, there’s a round-up of the 10 smartest ideas from the PPA’s Independent Publisher Conference, thanks to Carolyn Morgan, which looks at how niche publishers can thrive in these turbulent times.

Finally, Wednesday saw magazine media marketing agency Magnetic host Spark 2018; an annual half-day event tackling the issues affecting the worlds of magazine publishers, marketing and media. Read our review to find out what unites the best performing brands in the UK, and why magazine media is still an attractive investment.

@WNIP

10 essential media stats from October 2018

Teens love of picture-based apps, smart speaker growth, 41% of programmatic ads are non-viewable, and more stats that caught our eye this month.

What’s new this week

How independent publishers can thrive in future: 10 smart ideas
Specialist publishers gathered at the PPA Independent Publisher Conference in London to hear from pioneering brands about how to reinvent their business.
Google Chrome will shut down ads on any site with “abusive experiences”
Google will block sites that offer experiences designed to intentionally mislead and trick users into taking action on the web from showing any ads.
Spark 2018: Hearst print revenue to fall from 60% to 50%
The great and the good of the media buying fraternity gathered in London’s Bloomsbury Square yesterday to listen to an publishers discuss the state of magazine media.
Should you even bother creating original content for Snapchat?
The combination of Instagram’s wholesale copying of Snapchat’s Stories format and the app’s disastrous redesign has brought its growth to a halt.
Ascent of audio: Podcast revenues to grow 110% by 2020
Although podcasting has been around for well over a decade, it has seen remarkable growth, buoyed by the improvement in the quality of content and measurement metrics.
AOP Summit Review, Part 2: “Forget AMP, Google AVP will soon arrive”
With over 300 hundred publishers, brands and ad tech professionals present, the event made for an intriguing mix of industry opinion, debate and discussion.
How Women’s Health is defying circulation decline in women’s magazines
The women’s magazine ABCs are rarely a pleasant read for magazine aficionados. But one magazine stands out from the rest as having shown consistent circulation growth.
Why the time is right to shine a light on ‘dark social’
It’s time to shine a light into the darkest corner of the web to understand how people are sharing content via messaging services that don’t show up easily on analytics programs.
The Google monopoly that no one is talking about
The rise in header bidding was heralded as a win for publishers when it came to taking back some control for themselves. Unfortunately, it represented merely a temporary victory.
That’s an awful lot of Mar/AdTech, publishers
We see first-hand how the Mar/AdTech (MADtech) landscape continues to proliferate at a voracious pace. What’s more?
Ad tech round-up from October: What publishers need to know
Six leading SSPs collaborate in a bid to clean up programmatic advertising, Sovrn raises more than $25 million in funding round, and more.

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