Factmata aims to be a cross between Wikipedia and Quora, with a community of users fact-checking or marking news articles for quality with the help of AI. Its technology leverages machine learning algorithms, preventing inadvertent placement of low quality, fake, or hateful content on the web.
Sovrn has become the first client of Factmata’s following the anti-fake-news platform’s first round of seed funding in February this year, which included Twitter founder Biz Stone.
Through the partnership, Sovrn will use Factmata’s technology to build new whitelists of inventory that are free of hate speech, politically extreme, and fake/spoof content. In doing so, the partnership will enable Sovrn to further enhance the quality media ecosystem it curates for brands, advertisers, publishers and other businesses and offer protection against deceptive digital content.
Matt Harada, GM Data and Demand at Sovrn comments: “We work with a broad portfolio of large, medium and small independent publishers, who must pass our stringent 25 step process, to ensure that our advertisers have sustained confidence in our supply. Partnering with emerging technologies like Factmata is a natural way for us to continue our quality leadership by adding yet another layer to maintain clean and healthy inventory to our clients.”