Audience Engagement Digital Publishing
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Podcast: How World Whisky Day was built into an iconic niche publisher

In this week’s Media Voices Podcast, CEO of White Light Media Fraser Allen shares what it’s like to close a much-loved indie magazine Hot Rum Cow, but also take the learnings and grow World Whisky Day into a niche publishing phenomenon.

In the news roundup the team discusses Time Inc UK’s renaming, the Guardian’s new approach to a premium app, and whether Elon Musk is right to launch a site grading journalists’ credibility.

 

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