Oath has announced a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, one of the first since the company announced the international roll-out of its AR formats at Mobile World Congress.
The campaign brings to life how photos printed and folded into different frame styles using creative papers would look in people’s homes or other locations via the Yahoo Mail App.
The AR experience enables users to select photos from their device via the Yahoo Mail app and place them within printable picture frames, giving them a real life view of what it would look like on a counter at home, or on their desk at work.
The AR user experience mixes real-time video from a phone camera with virtual models, allowing consumers to see an ad and then proceed to experience the product in AR without leaving the app. The formats will be expanding to other mobile applications in the future.