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Publishers eye LinkedIn as Facebook’s reliability falters

Publishers who are looking to reduce reliance on Facebook since the social network announced plans to deprioritize news are giving LinkedIn a fresh look.

LinkedIn is best known as a social network for business professionals, but even publishers beyond the business space are eyeing the platform to see where they can capitalize on it.

News UK titles The Times and Sunday Times don’t post any content to LinkedIn, but the publisher said it plans to make publishing there a bigger focus this year.

Lifestyle publisher Shortlist Media is hiring several people to focus on LinkedIn.

Shortlist Media was approached by LinkedIn in last two months to test what video content works well with audiences. LinkedIn’s U.K. team is not adverse to receiving feedback on what works, said Owen Wyatt, managing director at Shortlist Media, who meets with the platform every other week.

“When I look at all the platforms, the biggest opportunity to grow audience and revenue is LinkedIn,” Wyatt said. “LinkedIn is trying to learn with content companies.”

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