Content Publishing

Trinity Mirror and John Brown Media partner on branded content offering

Trinity Mirror and Dentsu Aegis are understood to be launching a joint content publishing division through the agency network’s John Brown Media.

It is understood that the business is currently recruiting a team to lead the new entity which is still in early stages but that it will offer brands a new proposition for the burgeoning content marketing sector.

The partnership is thought to have been brokered via former Trinity Mirror chief Mark Hollinshead who is an advisor to both boards.

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