Digital Innovation
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DeviceAtlas latest report shows tablet usage remains strong

DeviceAtlas has released its latest report containing statistics on real live usage of the top mobile and tablet models from around the world. The report reveals that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters. Figures showed that higher proportion of tablet-based traffic occurs in many developed markets with Brazil, Canada, France, the UK and Germany topping the list.

According to IDC’s sales figures, tablet sales have been declining for 11 quarters in a row. By Q2 2017, there were 37.9 million tablets shipped, while, for comparison, there were 341.6 million smartphones shipped during the same period. This decling trend could be related to market saturation and the longer lifespan typical of tablet devices, especially high-end models. An even larger difference between phones and tablets is visible in terms of usage statistics collected by DeviceAtlas.

Tablet usage oscillates between 2% and 16.9% of all mobile device usage (tablet and smartphone) depending on the country. Interestingly, the most “tabletized” countries are mainly developed markets, with just one exception of Brazil. For the USA, tablet traffic reached 8.5%. India was the country where tablets are the least popular with only 2% share of the overall web traffic in the analyzed period.

Tablets were most used in France, with the devices representing 16.9% of all mobile traffic.

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