Rupert Murdoch is calling on Facebook to pay “trusted” publishers if it wants to carry their news stories and videos, much like a cable company pays networks for their channels.
The media mogul, who controls The Wall Street Journal and Fox News, has been among the most vocal of the old media guard warning against the rising power of Facebook.
“The publishers are obviously enhancing the value and integrity of Facebook through their news and content but are not being adequately rewarded for those services,” Murdoch says in his statement released Monday. “Carriage payments would have a minor impact on Facebook’s profits but a major impact on the prospects for publishers and journalists.”
Like Murdoch, many publishers are at the tipping point, ready to move on from Facebook in favour of rivals like Twitter and Apple—if they can.
“We’re really getting tired of Facebook,” says a digital publishing exec from a major media company. “They are constantly changing and iterating. And with the lack of monetisation opportunities, it’s got to the point where we have to wonder where this partner fits into our future.”