Voice activated content

How publishers can prepare for voice, the next frontier in media

What’s amazing is not that Alexa can respond to just about any demand. On the contrary, it’s how well Amazon’s hit product understands what you’re saying and delivers an accurate response.

This accuracy is changing the dynamic for how users are engaging with their devices. According to a report from Gartner, more than 30% of searches will be performed using voice by 2020. Additionally, the number of voice-enabled devices in a home is expected to jump to 94.7 million over the next 3 years.

The numbers above are clear. Voice is clearly a new frontier for the media sector. But, how do media companies find a voice in this channel?

In terms of leveraging the platform, the answer is two-fold. On one hand, we can take the content we develop today and provide it as a new feed through Echo Dot, Google Home, and the other products. Using an RSS or XML feed, media companies can get their content in the channel and start to capture audience through the voice channel.

On the other, voice can be a way to transform you your internal search engines, database products, and mobile apps. For example, Alexa can be leveraged as a tool for your site to bring natural language search capabilities to your sites.

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