Magazines

Hearst to double frequency of some magazines in 2018

Hearst Magazines will be busy in 2018, finalizing the acquisition of Rodale, snapping up some magazines in the Netherlands and upping the frequency of two of its newest titles.

The Pioneer Woman Magazine, a joint venture with blogger and Food Network star Ree Drummond, published two sellout issues in 2017 and will double the frequency to four issues in 2018, Hearst Magazines president David Carey told staffers.

Airbnbmag, which used the home lodging firm’s user analytics to launch the new travel title, is also doubling its frequency from two issues to four in 2018, according to Carey. ­

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