Bloomberg and Twitter have teamed up to launch what they claim is the world’s first global social news network.
Tictoc offers coverage of breaking news events and an hourly global news update optimised for on the micro-blogging platform.
Content includes a mixture of live video, reporting from Bloomberg’s journalists and curated and verified user-generated material.
TicToc will feature sponsored (or native) content “woven into the video programming”, according to a spokesperson, and is viewable on any device.
It is backed by seven founding partners: AT&T Business, CA Tech, CA Technologies, CME Group, Goldman Sachs, INFINITI, SAS, TD Ameritrade.