Business Programmatic

Mail Online moves into profit and posts record revenue of £119m

Mail Online moved into profit in the last quarter of 2017 and cancelled out revenue decline at its sister print titles.

Parent company DMGT revealed this morning that the world’s most popular newspaper website made revenue of £119m in 2017, up from £93m in 2016, for the full year to 30 September 2017.

Mail Online “made particularly good progress growing its revenues from programmatic advertising and through partnerships with other channels”.

US revenues for Mail Online grew by 36 per cent to £36m, helped by DailyMailTV which launched in September 2017 and was said to be attracting 1.3m viewers a night by its 8th week.

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