Guardian says money from readers has overtaken advertising

Guardian News and Media claims that more than 300,000 readers are now paying it at least £5 a month as supporters and members.

Added to around 100,000 print subscribers and 100,000 digital app subscribers this means around 500,000 are now making regular payments to The Guardian and Observer publisher.

Editor Katharine Viner has said that revenue from readers now outweighs advertising income, hailing it a “significant step” as she continues to marshal a three-year plan to turn the title’s finances around.

Last year it reported cash outflow of £67.3m spent on keeping the business afloat.

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