Thought-leaders from across the globe share their advice on branded content

The Branded Content Marketing Association, the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry, has just released the next installment of its global series entitled ‘For the Love of Branded Content’.

The series focuses on tumultuous change within the content landscape that leads to even greater creativity and to pushing the boundaries of possibilities, and it is published in partnership with Edition Digital, a digital publishing solution for the efficient management of digital content.

‘For the Love of Branded Content’ has been released in three parts, all focused on sharing best practice and presenting insights from the world’s leading authors from the branded content industry. All the professionals presented within the series are deeply passionate about their craft and share a wide range of experience. This makes their insights greatly beneficial for the industry as they as they serve as guidelines leading to even greater creativity and to the pushing of the boundaries of possibilities regarding the evolution of branded content.

The latest edition includes the views of Abby Carvosso, (Group Managing Director, Bauer Media), who explains that “effective content partnerships have to be authentic”. We also hear from the USA with Bruce Bilsten, Creative Director of the legendary BMW Film Series, saying he loves branded content that entertains or enriches him. The Head from BCMA Hungary, Andras Furak, tells us to remember that it isn’t “classic advertising”.

From Portugal, Joao Belmar from Bro Cinema simply states that “people love it!”. From the UK, Luke Southern, Managing Director at Drum, says that people don’t read ads, they read what interests them. We also hear from Patricia Weiss, Chairwoman of BCMA South America, who tells us it is a “new way for brands to connect with people’s hearts”.

Back to the UK and Laura Wade, Head of Chorus, says we should “connect with audiences and perform for brands”. And finally, back to the USA, PJ Pereira, Founder/Chief Officer at Pereira O’Dell, BCMA USA Advisory Board member and Jury President at this year’s Lions Entertainment Festival in Cannes, sums it up brilliantly, saying that he “loves good stories”.

The ‘For the Love of Branded Content’ series is produced by the BCMA who through its membership of world leading brands, agencies, producers, media owners and platforms, is in a privileged position to have access to the leading experts and pioneers of the industry.

Furthermore, Edition Digital’s digital publishing solution is what makes content available to a wide audience. Not only with features which allow content to be easily found and shareable (with automatic SEO optimization and in-built social media share buttons), Edition Digital is truly a comprehensive system that offers a complete set of tools to strengthen digital content. With no coding required, it’s easy to use and offers great results.

“The series continues to deliver valuable insights to our members and the industry with trends from the thought -leaders in branded content. We are delighted to be able to share the views of our experts which we believe will help members to continue to reap the rewards of producing effective branded content campaigns. It is also extremely important to have the continued support of Edition Digital as our technology partner which adds huge value to our proposition.” said Andrew Canter, Global CEO of the BCMA.

The whole series of ‘For the Love of Branded Content’ is available free on The Edition content hub, which brings together industry opinion leaders, creatives, and insight experts from digital publishing, branded content and content marketing.


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