Fortune’s new money-making plan? Higher education

In 2005, when Alan Murray was rising through the ranks at The Wall Street Journal, he ponied up for an executive education program at Stanford.

The cost? Around $45,000, back then. The length of the program? A few weeks.

The whole experience left him thinking these programs were ripe for disruption from a competitor who could do it better and cheaper.

“Businesses spend a lot of money on training their executives,” said Murray, who’s now the chief content officer at Time Inc. “And we can help do that in a better and more efficient way.”

In a few months, he plans to do just that. This fall, Fortune is partnering with the University of North Carolina’s Kenan-Flagler Business School to offer an executive education class that combines the magazine’s access to the big shots of the business world with the University of North Carolina’s education to create a lower-cost program they say rivals similar offerings from the Ivy Leagues.

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