Sublime Skinz, a leading global provider of skin-based advertising, has announced the launch of four new formats available through programmatic and direct sell, extending their product offering in the UK and leading an industry wide shift to outstream video advertising.
These new additions further strengthen Sublime Skinz’ position as a pioneering creator of wallpaper-based solutions, helping increase brand experience and presenting several options for multi-device campaigns.
The four new formats include:
Swapping Skinz: The background changes as the user hovers the mouse pointer over each item displayed in the header. This interactive skinz allows for four to six products to be displayed in one header.
Travelling Skinz: The skinz is composed of a 180-degree panoramic creative. Depending on the horizontal position of the mouse, the user will navigate through the advert.
M-Skinz HTML5: Following the launch of the mobile format M-Skinz last September, a new version with HTML5 has been released to help increase interactivity and engagement with the user. Designed specifically for mobile web campaigns it consists of two banners, positioned at the top and bottom of the page, and a HTML5 panel that displays when the user swipes to see it.
VideoSkinz Reminder: A video in the header follows the user’s scroll, moving to the bottom of the page as they move down the page. This format allows the user to close the video when it is at the bottom of the screen.
These formats have all been created in line with Sublime Skinz’ mission to provide non-invasive advertising to advertisers and agencies, while taking steps to empower cross-device campaigns.
“As publishers look for high-impact advertising that is contextually relevant and user initiated, we have seen a migration from traditional advertising,” commented Estelle Reale, Marketing Director EMEA, Sublime Skinz. “Furthermore, with big names switching off pre-roll, both brands and publishers alike are increasingly looking towards new technology and video ad formats that can provide an overall better user experience.
In a recent Sublime Skinz study, we found that 40% of consumers were able to quote the advertiser brand after viewing VideoSkinz. By developing new formats such as these, we are ensuring there will always be a suitable platform to meet brands and publishers needs in an ever-evolving industry.”