Social Media

How four fashion publishers are using Instagram’s new Galleries feature

Instagram rolled out Galleries last week, a new way to share up to ten photos or videos in a carousel, and fashion publishers are already keen to test it out.

The social media platform announced the capabilities on its own Instagram account and also as an update notification in Stories. Now, users can select an icon to chose multiple photos and videos to post at one time. Plus, they have the ability to change the order, as well as edit and change the filters, of all the photos at once or individually.

For fashion publications that thrive on purveying the latest styles to the masses, having the opportunity to share a slideshow of looks, rather than inundating the feeds of followers with several standalone posts, is an opportunity to share more streamlined content to users.

Several publications have already started using it, including Allure and Refinery29, who were also early adopters of Instagram Live in December. Allure featured Ramya Giangola, founder of retail and brand consulting firm GoGoLuxe, demonstrating three different ways to wear a Gucci jacket, using imagery taken from the February issue of the magazine.

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