Virtual Reality

36% of Publishers are Wading into VR and AR

VR has a serious reputation for being expensive, both in terms of the production technology and the gear users need to experience it. But some publishers have found their way around this.

The Associated Press uses low-cost equipment (like Ricoh cameras that cost under $400) and Samsung gear. Three-sixty-degree video, VR’s less-flashy cousin, can be produced with 360-degree cameras from China that cost less than $60. About 4 million consumer cameras are expected to be sold by 2021.

Is there even an audience for all this? Well, in May, Samsung announced that 1 million consumers had used its VR headset at least once in the past month, and they expect to sell 15 to 16 million in the next 12 months.

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