Digital Publishing

Why digital-born publishers are key to climate change

RISJ study finds the formats, styles and tone of new media are a vital addition to the traditional coverage of environmental issues, peaking interest and reaching wider audiences.

Digital-born publishers such as The Huffington Post, BuzzFeed and Vice are an important addition to climate change coverage, playing a significant role in sustaining its relevance and interest to a wider public, a new study by the Reuters Institute for the Study of Journalism (RISJ) has found.

“There is a lot of available research that suggests most traditional media tend to report on the summit in a very similar way, so we deliberately chose this event as you could argue it’s quite difficult to break out of those ways of reporting.

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