The title of “publisher” is no more at Condé Nast. The legendary company has unveiled a major reorganisation of its advertising sales team that has single-title publishers giving way to multi-brand “chief business officers” and category-specific “chief industry officers.”
In an email to staff, chief business officer and president of revenue Jim Norton explained, “We’re modernising our revenue teams to simplify the way we work with our partners and better leverage the extraordinary talent in our company.” As such, the sales team will be divided into two groups focusing on either “brand collections” or “client industries.”
Time Inc. has been at the forefront of this growing trend, instituting a similar category-specific reorganisation and ending publisher titles last year. At Hearst, a growing number of publishers and editors are overseeing multiple titles.