Digital Publishing

The break-down on fake news – the growing phenomenon

It has been an interesting start to the new year. Donald Trump is president, and fake news is a widely discussed phenomenon.

Although the exact definition of “fake news” has been severely distorted as people (including Trump himself) have hurled the term as an insult toward anyone they simply disagree with, data show that it remains a popular topic internationally. Since the presidential election, coverage of fake news has increased as reporters tried to explain why people who primarily got their news through social platforms couldn’t tell when they were sharing false stories, and how automated ad buying enabled the fake-news ecosystem.

“As reporters uncovered the sources of many of the fake-news stories, the global nature of programmatic selling and buying was revealed,” said Forrester analyst Susan Bidel.

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