UK publishers hone in on the US election

As the U.S. political race draws to a climactic close, even publishers in the U.K. are capitalizing on reader interest to try new products and gain new audiences.

While the unpredictable nature of the campaign run has meant booming traffic figures for publishers — many will continue live blogging, interactive graphics and social media updates over the next few days — the election also presents an opportunity to convince audiences to stick around after the dust has settled.

U.S. publishers, for their part, are trying a number of tactics to expand its readership beyond Nov. 9. Here’s a look at what the U.K. and European publishers will be up to.

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