Digital Newspapers

The New York Times expands its newsprint audience

Overnight, the International New York Times has become The New York Times International Edition. The change of title is accompanied by a new design, additional news content and more analysis.

It represents an attempt by the New York Times Company to see whether, at a time of digital growth, the newspaper can retain, and even expand, its newsprint audience.

In a letter addressed to readers, the newspaper’s publisher, Arthur Sulzberger Junior, wrote: “We know that in this digital era you get your news from many sources. But we also know that our international readers still crave the depth and breadth of a newspaper.”

At the same time, the paper’s digital offering is also being revamped in the hope of boosting revenues, both from subscribing readers and advertisers.

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