Sovrn, the publisher technology platform, has announced that ad deal revenue doubled for publishers in the latest large-scale implementation of its Signal technology. In partnership with more than 175 independent publishers, Signal generated billions of targeted, actionable audience and inventory segments across viewability, attention, interest and intent. These segments were delivered to the ad auction via the Sovrn Ad Exchange’s private marketplace in real-time across a core of 1,500 domains, offering participating buyers’ multiple options to better optimize their ad spend. Not only did ad deal revenue double for participating publishers, but advertising inventory enhanced by Signal was up to two times…
