Sovrn, the publisher technology platform used by over 40,000 digital publishers, has launched //Signal Segments, an advertising tool that empowers publishers to identify, target and price their most valuable ad placements more effectively. The tool, which is being trialed with a wide number of publishers, predicts and shares a publisher’s ad quality scores with ad buyers. This allows publishers to conclusively demonstrate the value of their inventory, even down to individual page level, in order to strike the best deal with demand-side buyers. In market testing with a number of publishers, //Signal Segments has seen participating publishers uplift their advertising…
