8 out of 10 publishers are focusing on subscription strategies 79% of publishers are focusing on subscription or membership strategies as their most important revenue priorities this year, according to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022. However, 47% of the respondents expressed concern that the continued prioritization of direct reader revenue may push journalism towards super-serving the more affluent and educated readers. Publishers’ confidence in reader revenues comes from the fact that their overall revenues have increased YoY despite the ongoing pandemic. 59% of the 246 CEOs, editors and digital leaders from 52 countries surveyed for…
