Finding a better way forward for truth and trust in journalism
Journalism is under tighter scrutiny than ever. After a year where fast-changing global events drove huge demand for digital media, this development isn’t just natural;…
Americans’ trust in media recovers from historic low
Often referred to as the “Fourth Estate”, the media plays an important role in any democratic society. A free press is essential to hold governments…
“Greater the trust, greater the revenues”: Key takeaways from WAN-IFRA’s World Press Trends report
The impact of trust on the performance of news and the revenues of news media companies worldwide is undeniable, according to the findings of WAN-IFRA’s…
A question of trust: Traditional media scores high. Social, not so much.
The bad news first. Most American say they have lost trust in the news media in recent years. The Knight Foundation and Gallup just shared…
Trustworthy content positively impacts advertising effectiveness: AdTrust study
Media channels, more than ever before, need to develop consumer relationships throughout the funnel. To do this, they must focus on providing trustworthy content relevant…
6 ways to increase the public’s trust in journalism
By now it has become common knowledge: Most Americans simply don’t trust the news media. It’s a sentiment that journalists have become all too familiar…
Rebuilding trust in journalism: The Conversation model
With the rapid evolution of technology and the consequent shift to digital, journalism has been forced to evolve and thus the reliable business structure that…
Fact or opinion? News consumers struggling to distinguish, says Pew
News outlets must understand consumer issues in order to address the ongoing issues and impact of fake news and misinformation. In fact, trust in those…
Trust in mainstream newspapers is growing in the US
Of late there has been a noticeable trend suggesting a resurgence of the newspaper, albeit mostly in a digital avatar. To recap, just earlier this…
“A matter of trust”: Cross-media measurement systems for publishers
An initiative in The Netherlands to develop an advanced, independent and cross-media audience measurement system incorporating the viewing, reading and listening of/to media and advertising…
Should publishers follow the ASA mantra?
At first glance it’s not immediately apparent that the Advertising Standards Authority mantra –‘legal, honest, decent and truthful’ – is relevant to today’s premium publishing…
Facebook has begun to rank news organisations by trust, Zuckerberg says
Facebook CEO Mark Zuckerberg said Tuesday that the company has already begun to implement a system that ranks news organizations based on trustworthiness, and promotes…
‘Truth’ and ‘transparency’ headline Advertising Week Europe
With less than two months left until the enforcement of the General Data Protection Regulation, or GDPR, this year’s Advertising Week Europe was always going…
