What’s New in Publishing is proud to present eCommerce in Publishing: Trends & Strategies, a special insight report sponsored by Sovrn, supported by University of Oregon School of…
What’s New in Publishing is proud to present Media Moments 2021, our annual report sponsored by publisher technology platform, Sovrn, and written by the team at Media Voices, the world’s…
What’s New in Publishing is proud to present Which Way now? Publisher options for the ending of third-party cookies a special insight report sponsored by Sovrn and written…
Sovrn, the publisher technology platform used by over 40,000 digital publishers, has launched //Signal Segments, an advertising tool that empowers publishers to identify, target and…
Sovrn, the publisher technology platform, has announced the acquisition of Monetizer101, the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 provides both…
Publisher ad performance is generally defined by CPM—cost per mille—or how much advertisers are willing to pay for one thousand impressions in a given ad zone.…
Lotame, a global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, has announced that Magnite, the world’s largest…
WNIP Sponsored Post The advertising buy side (brands, marketers etc) has always placed a premium on above-the-fold (ATF) ad units. Research from Adomik indicates average…
Sovrn, which offers products and services to more than 25,000 independent online publishers, has announced the official release of OneTag, a unified mechanism to simplify…
In the publishing industry you often hear discussions around the impact of the Facebook/Google Duopoly on publisher business models, or the competition for shrinking audiences…
Advertising has seen a massive shift in recent years. Agencies are already capitalising on the emerging trends in mobile computing, smartphone technology and social media…
Last week, UK Prime Minister Theresa May announced a review into the future of the newspaper industry, which included a planned investigation into “the operation…