Programmatic ad campaigns have been around long enough that most publishers know them intimately. Know the ins and outs of what they can — and can’t — provide, and how they can
The common consensus amongst brand marketers is that the future of brands will be built on mobile. As if to underline the point, eMarketer stated late last year that by 2019 nearly
The Association of German Magazine Publishers (VDZ) found news websites expect their revenue from native and programmatic advertising, as well as digital subscription sales, to drop. German publishers expect to lose more
Alex McIlvenny of native advertising solutions provider, Ligatus, asks the question why brands only execute programmatic on a regional basis when the technology exists to go fully global in both reach and scale.
Facebook dominance. Ad blocking. Decreasing engagement. These are just a few of the major challenges premium UK publishers will face in 2017. The question is: how can publishers respond? The answer? In
Twenty-two years since the first banner ad ran on HotWired.com, the digital advertising industry has been revolutionised by the advent of programmatic technology. A major force in UK advertising, it is in