Magnetic – Putting Trust in Context
The first use of the term “post-truth” can be found in the late Serbian-American playwright Steve Tesich’s 1992 essay ‘The Nation’ – but it wasn’t…
Opinion: Why PAMCo is a Catalyst for Change
“In any rational world, there should now be a renaissance in sophisticated media planning rather than mere trading and the pressing of the social media…
UK magazine and newspaper readership across all platforms revealed for first time
Only just released is the publishing industry’s new audience measurement currency, PAMCo – Audience Measurement for Publishers. For the first time UK publishers and advertisers…
