“This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19.” The latest Digital Publishers’ Revenue…
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has released its ‘Guide to Native Advertising’ to shed more clarity on…
IAB Europe, the leading European-level industry association for digital advertising, has announced the results of its annual ‘Attitudes to Programmatic Advertising 2021 Study’. Now in…
Despite the most challenging year on record for anyone in publishing or digital advertising (and other sectors, of course), the European digital advertising market still…
Since its inception, programmatic advertising has been constantly developing and has sought to drive efficiencies within the digital advertising landscape. However, technological advancements have come…
On June 30th, the IAB Europe’s Transparency & Consent Framework (TCF) 2.0 finally arrived, bringing a mixture of welcome changes for publishers and some concerns.…
In our most recent episode of Publisher’s Corner, Townsend Feehan, CEO of IAB Europe, discusses everything publishers need to know about the upcoming update to the…
IAB Europe, the European industry association for digital advertising, has just released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies and publishers for the post-third-party…
Opinion This is good news for end users, advertisers and publishers. In 2018, the EU’s General Data Protection Regulation (GDPR) arrived, sending shockwaves through the…
The deadline for GDPR compliance is only weeks away. Come 25th May, website owners that want to deliver personalised content or advertising will need to…