IAB Tech Lab acquires DigiTrust
The IAB Technology Lab has acquired industry consortium DigiTrust, the nonprofit, ad-tech collaboration body responsible for a unified ID service that replaces the multitude of proprietary tracking…
Why DigiTrust’s Unified ID is finally challenging the status quo for cookies
We’ve been hearing about the imminent death of the traditional cookie-based approach to identifying website users for some time. The problem is nothing has yet…
