The importance of data segmentation for publisher marketing success
Effective marketing, both in attracting new audiences as well as retaining existing customers, is a cornerstone of any media business. As part of this, in-depth…
Selling data as part of a B2B proposition: CEO Insights
I chaired a roundtable for CEO/MDs of B2B businesses that sell data as part of their service. It was a fascinating ‘comparing of notes’ around…
“Data is Back”: Opportunities with the UK’s Post-Brexit Data Plan
On August 26th, the UK government announced post-Brexit global data plans including intentions for new multi-billion pound global data partnerships with the US, Australia, and the Republic…
DoubleVerify, the media measurement company, launches new division to support digital publishers
DoubleVerify (“DV”), a leading platform for digital media measurement, data and analytics, has launched a new division to support digital publishers. The unit will spearhead…
To boost audience engagement, BBC and Hearst Magazines double down on data
Publishers like the BBC and Hearst Magazines are increasing their focus on data to boost audience engagement. Speaking at News Xchange in Edinburgh recently about…
Publishers’ organic traffic in 2018: Myths vs. realities
For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing)…
‘Magazines are dead’, debunked
In a recent post on LinkedIn, MPA president and CEO Linda Thomas-Brooks spoke out against a latest round of “magazines are dead” trope – as she referred…
For Hearst, data fuels strategy but the audience is in the driver’s seat
Reading Kate Lewis’s list of responsibilities as Chief Content Officer of Hearst Magazines boggles the mind. She oversees content strategy, which includes managing all of the company’s…
Three opportunities for publishers, using more relevant data
Every day we’re reminded about the limited resources facing our industry, from the time people have to produce stories to the lack of insights we…
Google and GDPR Hand Publishers a Hard Choice
GDPR is a brave new world for everyone who has long “consented” to publishers’ terms as a condition of use. Ironically, however, publishers are now…
‘Ethics don’t scale’: After Facebook debacle, new calls for a Digital Protection Agency
We’re in an era of breaches and violations and stolen identities. For the most part we’re dealing with global entities that own the means whereby…
Reuters’ new automation tool: cybernetic reporters
After experimenting with automated reporting since 2015, Reuters is changing tack slightly with a new automation tool: cybernetic reporters. At NICAR on Friday, Reuters’ editor of…
