Falling cookie value and rising media scope: DMEXCO on the temperature of digital
A barometer for current digital challenges and innovations, it’s no surprise DMEXCO was awash with talk of data privacy this year. Right from the conference’s…
Every cookie counts: A new publisher tool for managing ad trackers
While marketers love the data they extract from cookies, publishers may not always be aware of how these cookies are being used to track visitors…
IAB Tech Lab acquires DigiTrust
The IAB Technology Lab has acquired industry consortium DigiTrust, the nonprofit, ad-tech collaboration body responsible for a unified ID service that replaces the multitude of proprietary tracking…
