Generations, storytelling and audience engagement tricks of the trade
Two Millennial parents are having lunch at a trendy gastropub, their Gen Alpha 5-year-old glued to her Fire HD 10 Kids Pro screen. Elsewhere, a…
Four media leaders on community-driven models
In a world full of interruptions and noise, building direct and deep relationships with audiences is critical to media brand success. There is a reason…
Facebook Groups and Pages: what’s the difference for publishers?
The difference between Facebook pages and groups is profound, not just in terms of reach but also engagement. If you’re not particularly au fait with…
3 (more) stats that prove how newsletters create community engagement
Often we think of social media as a form of community. But why not email? Interactions with newsletters aren’t visible in the form of likes…
