Publishers need to start demanding increased transparency
Most publishers know exactly what net revenue they receive each month from their ad tech vendors, but how many know the gross revenue? Adnimation’s Yakir…
Publishers: Know your worth and start demanding it
It’s time for publishers to understand their true value, and to demand a greater share of advertising revenue by playing to their strengths, and in…
Join the Independent Publisher Alliance!
Newly launched, The Independent Publisher Alliance has been founded to give mid-size UK publishers a larger voice and to use its collective strength to educate,…
Print is still big business in magazine media
Far from dead, print continues to be a critically important product for publishers. The last decade has seen massive shifts in magazine media, in part due…
