Publisher: Is your site clean?
To address the challenges around publisher-seller transparency, the team at video discovery platform Primis has created Sellers.guide, a free tool for publishers. The intention? To make…
Not monitoring your Ads.txt files? Reset your expectations
Ad tech is a dynamic space to work in. From bidding algorithms to virtual reality and blockchain to machine learning, there is always cutting-edge technology…
Exposed: How the Guardian is tackling ad fraud on its own websites
Last month, Guardian US and programmatic partner MightyHive teamed up with Google to test how much Guardian ad inventory being sold on the open marketplace…
Ads.txt errors – here’s what the data says
Adoption of Ads.txt by publishers has grown quickly over the last six months. While many publishers view this as a nuisance, they are deploying an increasing number of…
How errors in ads.txt files are harming publisher revenue: What can be done?
The Interactive Advertising Bureau (IAB) Tech Lab introduced ads.txt last year to help ad buyers avoid illegitimate sellers who arbitrage inventory and spoof domains, following…
Brightcom’s WordPress Plugin for Ads.txt Files
Brightcom, an ad tech and multi-channel media company, has announced the public release of a new WordPress plugin aimed to help publishers with the laborious…
Ads.txt has gained adoption, but 19 percent of advertisers still haven’t heard of it
It has been nearly a year since the Interactive Advertising Bureau Tech Lab introduced ads.txt as a way to ward off certain forms of programmatic ad fraud.…
Mobile ad fraud takes centre stage
Confirmation that the ad fraud problem is getting worse, not better, comes in the form of a recent report published by AppsFlyer, a mobile marketing analytics…
Ads.txt errors plague 16% of publishers
The widespread adoption of ads.txt can be a double-edged sword for publishers. On one hand, ads.txt—an Interactive Advertising Bureau (IAB)-backed text file that lets publishers…
