ad viewability • Media Makers Meet

ad viewabilityWNIP

“A doubling of ad deal revenue for participating publishers”: Sovrn Signal builds upon its early success

Sovrn, the publisher technology platform, has announced that ad deal revenue doubled for publishers in the latest large-scale implementation of its Signal technology. In partnership…

Q&A – Sovrn //Signal, boosting publisher earnings through improved ad viewability

Sovrn describes itself as more than an advertising technology company—it’s a publisher advocate. The company provides tools, technologies, and services to unique publishers, helping them…

Whitepaper: Why load-on-view doesn’t have to mean a loss of revenue for digital publishers

WNIP Sponsored Post In the early days of digital publishing, publishers and ad networks were free to load up their sites with ads anywhere on…

Why load-on-view doesn’t have to mean a loss of revenue for digital publishers

WNIP Sponsored Post In the early days of digital publishing, publishers and ad networks were free to load up their sites with ads anywhere on…

Time’s up for time spent

Mary Meeker’s platform specific view is an increasingly uncomfortable and old-fashioned fit, writes Newsworks’ CEO Vanessa Clifford. Mary Meeker’s latest annual time-spent chart has caused…

UK ad viewability reaches new highs, especially below the fold

Ad viewability in the UK has reached its highest level since 2014, according to ad verification firm Meetrics, continuing what is a clear upward trend.…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
Read more
Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
Read more
Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
Read more
HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
Read more
AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
Read more
Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
Read more
Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
Read more
Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
Read more
AI and the Media
Insights on the consequences of AI for media companies
Read more
Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
Read more