Google has now rolled out its Chrome 66 update to its users on both Mac and iOS. The Mac version will now mute autoplaying content by default, with both desktop and mobile
Category: Video
Podcast: millennial loyalty, meaningful storytelling and the importance of deliberate distribution
This week, Mic’s Publisher Cory Haik talks to Media Voices about surviving as a video-first publisher in a platform world, how they retain a loyal and engaged millennial audience, and why she’s
Condé Nast aims to double its current video business
It took three men two hours to shoot a 63-second overhead instructional video of Laura Rege, a recipe developer, making a cake for Bon Appétit — what people in the food-video industry call a
Tips for publishers getting started with 360-video stories
In November 2017, the European Forest Institute (EFI) and the Global Editors Network (GEN) announced Lookout360°, a six-month climate change immersive story accelerator, as the pilot project of the Lookout Station. During this bootcamp, the participants gathered knowledge about the
Video monetisation report reveals rapid growth of ad views around STB, VOD and live content
FreeWheel has announced the launch of its Q4 2017 Video Monetisation Report, which shows an increase in video ad views across Europe last year, thanks to the migration of IP delivered content
The Financial Times is using YouTube to boost subscriptions
The FT knows that video plays a role in driving subscriptions: If an anonymous user on FT.com interacts with a video on either the first or second visit, they have a higher
Facebook Live casualty of news feed change?
Facebook prioritized content from users’ friends and family in its January 2018 announcement of a News Feed change. This algorithm alteration appears to have usurped a previous priority of the social media
World-first study reveals the strength of video advertising on mobile devices
Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. Professor Nelson-Field explains that
Tips for developing engaging & revenue-driving online video
One of the latest digital video channels from Time Inc. has no fixed home on the web. It has neither its own website or app, and most of its videos don’t even
How Axel Springer’s Welt gets people to watch video on its own site
Developing video strategies for their own platforms is more important than ever for publishers in the wake of Facebook’s latest news-feed algorithm purge. Welt is testing new video features and products designed to keep
What can we learn from publishers’ pivot to video?
With the hindsight offered by a new year, publishing’s “Pivot to Video” seems like a moment of collective madness best assigned to a less enlightened time (2017). But what ended up as
App for journalists: FilmoraGo, for editing videos on your smartphone
What is it? A video editor in your pocket, enabling you to smoothly create video packages using the images and clips on your mobile device, and enriching them with text, music and filters.
One-third of Hearst’s magazine content is video
Last year, the big wave of pivoting to video washed over many media companies. Troy Young, global president for digital at Hearst Magazines, joined the Digiday Podcast last March and said half
Perpetual change becomes the norm for video
As part of his 2018 predictions in tech and media, Wochit’s Dror Ginzberg warns publishers that in 2018 and beyond, the need to keep nimble, flexible and relevant is paramount. Here are
FreeWheel video monetisation report highlights growth of OTT and STB ad views
FreeWheel, the advertising management solution, has announced the launch of its Q3 2017 Video Monetisation Report, revealing a further growth in video ad views, fuelled by the continued rise of OTT-enabled devices (Netflix, Amazon
Facebook plans to stop paying publishers to make news feed videos
Multiple publisher sources said Facebook no longer plans to pay publishers and other video makers to produce videos for the news feed. Three publishing sources whose companies were paid by Facebook said
Opinion: The 2018 Publisher Video Manifesto
2017 has been the year of video, with the IAB reporting that online video has overtaken banners as the largest display format. Video is everywhere, and now Facebook has announced that it
Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows
Facebook’s ambitions to produce TV-like content has a problem: Creators still aren’t happy with the money they’re making off commercials and sponsorships Facebook sells. As a result, show makers are pushing Facebook
How publishers are using augmented reality to bring stories to life
While pop-up books used to be the only way to make reading an interactive experience, the rise of augmented reality means that publishers are now able to bring stories to life in
Media companies grow Facebook social video production as monetization opportunities emerge
For media companies leveraging short-form video to reach audiences on Facebook, increasing the quantity of video posts yields disproportionate gains in views and engagement, shows Wochit’s Q3 Social Performance Index. On average,
‘In the UK, it’s about survival’: Why UK publishers aren’t going all-in on video
While publishers in the U.S. have “pivoted to video” in droves, those in the U.K. haven’t done so to the same degree, due to a smaller market, fewer VC-backed publishers and comparatively
‘We’re cleaning up the mess’: Publishers prepare for a post-autoplay world
Autoplay has become synonymous with publishers putting monetisation ahead of user experience. The leading browsers, Google Chrome and Apple’s Safari are taking steps to block videos that play automatically with sound on. Publishers will have