The importance of data segmentation for publisher marketing success
Effective marketing, both in attracting new audiences as well as retaining existing customers, is a cornerstone of any media business. As part of this, in-depth…
Ross Sleight on AI: Adapt now, as business models are under threat
“We always overestimate the short-term and underestimate the long-term impact of things. That’s exactly what’s happening with AI today. So, in the long term, your…
‘Rollerball’ depicted a world in which corporations controlled all information – is this dystopian vision becoming reality?
Is the dystopic vision of the film ‘Rollerball’ fast becoming reality? Matthew Jordan, Associate Professor of Media Studies, Penn State, lays out his concerns… If…
Unlock the future of media sales: Seven exclusive insights from The Myers Report
The Myers Report 2023 highlights critical challenges and trends that are shaping the future of media sales organizations. As part of our Collectif series (see…
‘Less writing articles; more AI conversation’: We get reaction to ex-Googler’s WaPo op-ed tip for publishers
As former Google director Jim Albrecht suggests a future where AI reshapes news into conversations, not everyone is ready to bid the written article farewell.…
“Podcast strategy bifurcates in a bid to make podcasts pay”: Media Moments 2023
2023 has seen podcast strategies diverge like never before. Some major publishers have put the majority of their podcasts behind paywalls while others have cut…
Neil Thackray: Mainstream publishing’s missteps and failure, and what it can learn from specialist media
The media industry around the world is facing a perfect storm of awful circumstances. Layoffs, closures, stock market price falls. What caused it? Whose fault is…
News industry meltdown: Market failure or creative destruction?
Styli Charalambous, Co-founder & CEO of South Africa’s Daily Maverick, argues that while not all journalism is a public good, much journalism is created in…
From Millennials to Gen Z (and Gen Alpha): How Her Campus Media capture the hottest markets one college woman at a time
Her Campus Media is a college media empire for women, by women. It is a platform for students who want careers in media, gives young…
Publishers can face the cookieless future with alternative identifiers today
Google’s cookie phase-out this year is pushing publishers to use authenticated IDs and alternative identifiers for both logged-in & anonymous users in a bid to…
Decoding new newsroom jobs in the age of AI
Loathe it or like it, machines will be taking over some important jobs in the newsroom. For humans, the job landscape will change radically. It’s…
8 benefits of meeting colleagues with shared industry interests
Below are eight advantages that come about when you spend quality time with colleagues in your industry, news about the number of insights delivered in…
Miso.ai’s Lucky Gunasekara: Let’s get together to deal with the asteroid coming for all of us
AI is an existential threat to the publishing industry, and companies must agree a strategy on how to protect their content, says Lucky Gunasekara, co-founder…
Niche at the forefront of news: The story of agrarheute and Germany’s farmers’ protests
Specialist publications are uniquely positioned to give insight into highly emotive current affairs developments. They can also build bridges, agrarheute’s Simon Michel-Berger tells Adri Kotze.…
“AI is the only way forward”: Affiliate marketing for publishers hits problems of scale
At Affiliate Summit West, the show for the North American affiliate industry, a strong light shone on what were proverbially the industry’s ‘elephants in the…
From the Eiffel Tower to the sands of Egypt … all in Barcelona
Instead of asking ChatGPT, we went old school and did a Google search for “fun and little-known ‘facts’ about Barcelona”, the host city of our…
Reed Phillips: 2024 Media Industry M&A Outlook
A speaker at next month’s Mx3 Barcelona Summit, Reed Phillips, CEO of Oaklins DeSilva+Phillips investment bank, explains how M&A is rebounding and why this year…
“The industry must embrace product & revenue diversification to survive”: FT Strategies’ George Montagu on the importance of content verticals
In a little over six weeks’ time, Mx3 Barcelona will take place in the Catalan capital. Alongside a world class agenda, a number of premium…
Generations, storytelling and audience engagement tricks of the trade
Two Millennial parents are having lunch at a trendy gastropub, their Gen Alpha 5-year-old glued to her Fire HD 10 Kids Pro screen. Elsewhere, a…
Data brokers know everything about you – what FTC case against ad tech giant Kochava reveals
Kochava, known for its expertise in mobile app data analytics, is currently engaged in a legal dispute with the Federal Trade Commission. This case has…
