The Financial Times knows it’s better if subscribers use its product as much as possible. Its focus on driving that engagement quickly has rippled out into every corner of the news publisher’s
Category: Subscription
Apple to launch magazine subscription service
If reports originating from Bloomberg are true, Apple is making a renewed foray into the world of publishing with the launch of a news and magazine subscription service. The reports aren’t entirely
The Seattle Times is making it everyone’s job to grow digital subscribers
Newsrooms have tracked audience for years now. But what if they’ve been watching the wrong numbers, or, perhaps, not all the right numbers? Can publishers build a single tool that more clearly
How Money-Media converted free subscriptions to paid newsletters
The idea of converting a free newsletter to paid is so unusual, it would never occur to most publishers. But the biggest hurdle to selling content is mustering the belief that you can. The
Google rolls out vast pro-publisher initiatives
It’s here. Yesterday Google launched Subscribe with Google – the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results. Announced at an (overlong) three-hour news conference
Why are news publishers pivoting to subscriptions?
Why are so many news publishers pivoting back to subs & paywalls? After all, they didn’t work for most of them before. We all know why. It’s because so many legacy media
How The New Yorker plans to double its paid circulation to 2 million
The New Yorker belongs to a rare club of publications whose revenue from readers exceeds that of advertisers. Total paid circulation for the highbrow weekly rose 12.3 percent last year to 1.2
Paths to subscription: Why recent subscribers chose to pay for news
Funding for the news industry is going through an epochal change, the implications of which cannot be overstated. The move toward subscriptions will require measuring audiences differently, with analytics that measure deep
Subscription strategies for digital news
Historically, newspapers successfully employed a revenue model of print advertising and home delivery subscriptions. Unfortunately, this dual-revenue strategy is no longer a viable method to keep newspapers afloat. Digital advertising is dominated
People are finally paying for content. Here’s how publishers are capitalising.
This month The New York Times reported subscription revenue at more than one billion dollars for 2017, accounting for 60 percent of the year’s total earnings. CEO Mark Thompson said on his February earnings
On the hunt for subscriber growth, US publications look abroad
As American publishers get more serious about consumer revenue, more of them have begun looking abroad. The Atlantic, just a few months into an effort to expand its audience in Canada and the UK,
Metered paywalls are a ‘fundamentally flawed business model’
Metered paywalls are the most popular income idea to arise since the newspaper industry was flooded with low-budget competitors. It’s also a fundamentally flawed business model that goes against the best interests
Schibsted’s success with its predictive subscriptions model
The company’s purchase prediction model has been able to identify groups of readers three to five times more likely than average to buy a subscription, and advertise offers to them differently. Of
New study: How to build revenue by connecting with your audience
From The New York Times to Honolulu Civil Beat, we see sites large and small pursuing multiple revenue sources. We set out to document this complicated calculus, and, in the process, found reason for
German publishers concerned the EU’s ePrivacy Regs are putting digital ad revenue at risk
The Association of German Magazine Publishers (VDZ) found news websites expect their revenue from native and programmatic advertising, as well as digital subscription sales, to drop. German publishers expect to lose more
Do paywalls make content better? Wired thinks so
Wired’s paywall went up last week: Four free clicks, then $20 a year. Starting last Thursday at 9 am ET, Wired.com put up a paywall — although infrequent visitors might not have noticed it
Condé Nast: more paywalls are ‘highly likely’
Fred Santarpia, Condé Nast’s chief digital officer, joined Digiday+ members to talk about the publishing giant’s paywall strategy, its plans to push further into e-commerce and why publishers should work together more and
Guardian US gains 300,000 paying supporters
Guardian US has racked up more than 300,000 paying supporters in the year since it began asking American readers to voluntarily contribute funds to support its journalism. The contributions now account for more
Paywalls are back? For the FT, they never went away
The pink financial paper has used online subscriptions since 2002. After decades of diminishing ad returns, fellow digital publishers are finally catching on. Late last year, the Financial Times reached a pretty
How The New York Times is using interactive tools to build loyalty (and subscriptions)
The New York Times’ lofty goal of getting to 10 million subscribers is an all-hands-on-deck mission — involving even its Interactive News desk, the group charged with creating graphs and other interactive elements that
News media lags behind TV, music and gaming digital subscriptions, says Deloitte
Only a small portion of digital media subscribers are currently paying for news media, showing that the industry has a lot to learn from the booming growth of the streaming video on
Near closing, this local site asked people to pay for their news. And they did.
In December 2017, the editor and publisher of Bklyner told readers that the 10-year-old hyperlocal site covering Brooklyn couldn’t make it on ads alone anymore. They needed 3,000 people (“less than 1% of our