With a mobile-first index now a reality and a January 2018 announcement from Google about how page speed will be a stronger ranking factor on mobile searches from July 2018 – there has never been a
Category: Mobile
Mobile ad fraud takes centre stage
Confirmation that the ad fraud problem is getting worse, not better, comes in the form of a recent report published by AppsFlyer, a mobile marketing analytics platform. It found that marketers were exposed
Why we need a new metric for mobile ad viewability
The issues with ad viewability are well-documented. Research regularly pops up which more often than not unearths cases of fraud, bots and misleading reporting, with the latest results putting display viewability rates
Apple rolls out privacy features ahead of GDPR
Apple has unveiled new privacy features to comply with the implementation of GDPR. CEO of Apple, Tim Cook, said that the tech giant will roll out four privacy management tools that will
Google Chrome’s mobile article suggestions now 4th greatest source of referral traffic
Chrome’s mobile referrals are now 4th, behind Twitter, Facebook, and Google Search. Research by Chartbeat’s data science team reveals that Google Chrome’s Articles for You (also known as “Chrome Content Suggestions” or “Chrome Suggestions”)
Google begins to roll out mobile-first indexing
Google has announced that its “mobile-first” indexing of the web is now rolling out after eighteen months of testing and experimentation. Two years ago, Google detailed its plan to change the way
What The Guardian’s US Mobile Innovation Lab can teach other publishers
Two years, two dozen experiments, a $2.6 million grant from the Knight Foundation, and hundreds of thousands of readers later, the Guardian’s US Mobile Innovation Lab has finished its work on improving publishing
Five big movers of mobile traffic in 2017
Parse.ly network data shows that on average over 65% of traffic to publisher and brand sites in 2017 was “pure mobile.” Now, nearing the end of Q1 2018, mobile and tablets drive 73% of
Standardising lessons learned from Google’s AMP
Based on what Google has learned from AMP, it now feels ‘ready to take the next step and work to support more instant-loading content not based on AMP technology’. Google started working on
World-first study reveals the strength of video advertising on mobile devices
Groundbreaking research from respected marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. Professor Nelson-Field explains that
Mobile ad format innovation gathers pace
The common consensus amongst brand marketers is that the future of brands will be built on mobile. As if to underline the point, eMarketer stated late last year that by 2019 nearly
What The Guardian has learned trying to build a more intelligent mobile story format
Over the past several months, the Guardian Mobile Innovation Lab has introduced a new format for mobile: the Smarticle. They have now run three Smarticle experiments, and learned a lot about how readers like the
Google’s new AMP Stories bring Snapchat-like content to mobile web
Starting this week, publishers will be able to try out a developer preview of AMP stories, which feature swipeable slides of text, photos, graphics and videos, Google announced in a blog post.
Gen Z are the UK’s biggest content consumers
UK millennials are spending 8.5 hours consuming content across all their devices, with Generation Z spending 10.6 hours, according to new research. The findings come from Adobe’s latest report into the UK’s
Kit and advice for publishers shooting & editing with a smartphone
Nicolas Becquet, a journalist and digital platforms manager for the Belgian daily L’Echo, gives his tips for starting out with mobile journalism. For the last two years, mobile journalism has entered common
Apple breaks record for biggest ever company profit despite iPhone sales fall
Apple has posted the biggest quarterly profit of all time despite a fall in iPhone sales. The world’s biggest company posted profits of $20.1bn (£14bn) in the crucial final three months of the year, breaking
DeviceAtlas latest report shows tablet usage remains strong
DeviceAtlas has released its latest report containing statistics on real live usage of the top mobile and tablet models from around the world. The report reveals that tablet usage remains strong, despite a slowdown
Five predictions for mobile programmatic in 2018
With mobile being the key place for advertisers to spend money in 2017, Filippo Gramigna, VP Global Sales at Widespace, looks to the year ahead and what we can expect to see
Here’s how the Google Speed Update could impact you
Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts
‘More views, angles and perspective’: Why community journalism may be the future of news
Community journalism, the local news coverage typically focused on neighbourhoods, suburbs and small towns, helps to address gaps in the mainstream media, providing increased diversity, greater depth and context to reporting in any
App for journalists: FilmoraGo, for editing videos on your smartphone
What is it? A video editor in your pocket, enabling you to smoothly create video packages using the images and clips on your mobile device, and enriching them with text, music and filters.
Flurry State of Mobile 2017: with captive mobile audiences, new app growth stagnates
For an industry that’s seen staggering growth and disruption since the launch of the first smartphone, 2017 was the year that mobile app innovation and growth was disrupted. Stalwart industry players held