It is Brighton and Hove Albion’s brilliant Italian coach, Roberto de Zerbi, that B2B Marketing CEO Richard O’Connor name-checks when he talks about the lessons…
Amid declining platform referrals and rising concerns over AI’s influence with developments such as the Search Generative Experience (SGE), publisher channels for direct-to-consumer (DTC) engagement…
There is much to learn from the affable Jean-Paul Reparon, a publisher based in the agricultural university town Wageningen in the Netherlands. The only way…
Happy birthday ChatGPT! The groundbreaking generative AI system that has arguably shifted the technology from a niche concept to mainstream culture turned one year old…
The Rebooting’s Brian Morrissey recently surveyed over 150 media executives on all aspects of the video industry – from video production, monetisation strategies and content…
In a post-cookie era, publishers are effectively adapting to maximise the potential of data through enhanced analytics. Surprisingly, the one thing they don’t need is…