Snap has begun testing a commerce function within a handful of Snapchat Discover publisher channels, according to multiple sources with direct knowledge of Snapchat’s test. A handful of Discover publishers have already
Category: Ecommerce
To get ahead, publishers need to differentiate themselves ruthlessly
There is a way forward for those publishers that now find themselves floundering. To get ahead, they need to differentiate themselves ruthlessly. What’s The Problem? “Informing and entertaining” is no longer a
Dennis Publishing is on track to make $83 million from selling cars online this year
British magazine publisher Dennis is quietly building an ecommerce empire, and not through affiliate revenue — through online car sales. Owning the customer transaction is a major point of difference for publisher
How digital ad spending accelerates ecommerce growth, why that is good for ‘traditional’ media
There were a number of pieces of intelligence about the media economy unveiled during WPP’s quarterly presentation to investors last week. You can find them on pages 39 and 43 if you
The Evening Standard’s ecommerce strategy pays off
London newspaper, the Evening Standard, has expanded its entertainment content in order to drive ecommerce revenue through ticket sales. Publisher ESI Media launched an editorial sub-brand in December called Go London, which
Publishers warily embrace program to run their content on Amazon.com
Amazon has been running a test with a small group of publishers where versions of publishers’ commerce-focused articles are accessible directly inside Amazon’s website. The articles can be found through Google or
Publisher tips for creating sticky email content
Email continues to be a foundational tool for publishers, with signs pointing to this trend continuing not only in 2018 but well into the future. Taking this into account, we thought it would be pertinent
How commerce publishers use their data to cozy up to retailers
Commerce-focused publishers looking to deepen their ties with retailers and limit their dependence on Amazon are delivering more than just interested audiences these days. Using conversion data from e-commerce transactions, commerce publishers are giving
ES Magazine releases first ever shoppable fashion edition
ES Magazine has released its first shoppable fashion edition, allowing readers to shop the trends pages via Instagram stories at @eveningstandardmagazine, and buy fashion and beauty merchandise featured in the magazine’s shoots, features,
Amazon lures publishers to new social network by paying them to post
Amazon is paying publishers and social media “influencers” to post to Spark, the new commerce-oriented social network the company launched Tuesday. Accessed through Amazon’s existing mobile apps, Spark is perhaps best described
Style.com – Condé Nast’s costly gamble
As the greatly hyped online platform Style.com ceases trading after just nine months, we investigate why it failed and how the new partnership with Farfetch is likely to fare. Condé Nast’s ecommerce
Style.com folds as Condé Nast takes ecommerce to Farfetch
The big news on the content and commerce front comes from Condé Nast and Farfetch, who have announced a strategic partnership to create a seamless editorial shopping experience. The result will see
Future Publishing doubled commerce transactions to top 1 million using search data
Magazine publisher Future, with a portfolio of 50 brands spanning consumer electronics, music and photography, is among the many publishers plowing into the commerce business. In the last year, Future combed through data
How Instagram’s “shop now” button is shaking up publishers’ ecommerce strategies
For publishers to remain nimble in the ever-changing landscape, it’s crucial that they experiment with an array of diverse content on a multitude of social platforms simultaneously. There’s no silver bullet for
Publishers cross platforms with their gift guides
The holiday shopping season officially kicks off on Friday, and with ad revenue harder to come by, publishers are trying to get readers to spend more money with them this year. For
Publishing greets digital with a flair of sophistication
On Monday, The New York Times announced it had purchased The Wirecutter and its sister site, The Sweethome, for just over $30 million. The deal gives the Gray Lady a new source
BuzzFeed launches a shop as part of its e-commerce strategy
If you like your socks with milkshakes and French fries, good news: BuzzFeed has a store for you. This summer, the online news and entertainment giant launched Shop BuzzFeed, a store where