The days of publishers’ unchecked growth is over. Under pressure from falling ad spend to media businesses and tooth-and-claw competition from rivals for subscription money, publishers are having to scale back both
Damian Radcliffe breaks down what consequences and benefits Google Chrome’s new ad-blocking browser could have for publishers In mid-February, Google rolled out a new ad-blocker, automatically embedded within their popular Chrome browser.
Despite the exponential rise in programmatic advertising, late payment has become an area of increasing concern. In fact, it’s so contentious that a lot of companies – certainly at the smaller end
The difference between Facebook pages and groups is profound explains WNIP’s Deputy Editor, Esther Kezia Thorpe, not just in terms of reach but also engagement. If you’re not particularly au fait with
We’ve been hearing about the imminent death of the traditional cookie-based approach to identifying website users for some time. The problem is nothing has yet come along to challenge the status quo.
Over the past two years publishers have realised that they shouldn’t take their audiences for granted. Research around loyalty and brand recognition on social platforms found that consumers were less engaged with
The notion of a digital newsstand is nothing new, but 2018 has seen a revival of the concept following several large shots in the arm, as publishers and platforms continue to seek
So you want to start a podcast? The market for podcasts is growing and it seems like everyone else is doing it. That said, there are a few things you probably want to
With many magazines struggling to maintain cash-flow and build a solid business model an ability to develop sustainable income streams is crucial. Mary Hogarth investigates where membership packages are the way forward.
Publishers are pinning their hopes on paywalls as the primary means of supporting the journalism they produce. Last week the UK’s current affairs title The New Statesman was the latest publisher to
On paper, The Pool goes against everything we think should work in a digital publishing site. It publishes just a few pieces of content, and releases them in timed ‘drops’ throughout the
Micropayments, once heralded as a potential lucrative revenue stream for independent publishers before falling out of favour, are starting to make a comeback. In the past several months, a number of micropayment-focused
From four friends in a London pub to a business with 300 staff, 14 international offices and $100 million of VC investment, Blippar Co-Founder Jessica Butcher has a wealth of experience to
It’s a tricky word, engagement. Tough to define, even tougher to measure. But for publishers it’s essential and, in today’s disrupted publishing ecosystem, harder than ever to achieve. WNIP caught up with
Does the rise of data sharing platforms bring the much debated concept of publishers pooling their data resources to combat the duopoly any closer, asks Paul Barnard at Sirdata? The recent emergence
Google acted against what it describes as ‘intrusive’ adverts, by launching its integrated ad blocker in its Chrome web browser late last week. How does it work? It’s not the same as AdBlock, which blocks almost
Earlier this month, The Poynter Institute, an esteemed global voice on journalism, published an article about how journalists ‘can use a variety of websites to add visuals to their work for free’.