Cast your mind back. Combined with the heady prospect of infinite space, multi-media projects like The New York Times’ Snow Fall had editors diving for every platform imaginable to bring their journalism to life
Category: Content
How 3 publishers repurposed existing content for new success
Hidden within many publishing businesses are treasure troves of content that lie unused or are simply ignored. Whether it’s Cigar Afficionado videoing (as well as interviewing) front cover stars or New York
B2B digital advertising has reached the tipping point
B2B has officially reached its adapt-or-die scenario that consumer-facing brands have come to grips with in recent years. Recently, eMarketer revealed its first business-to-business digital ads forecast, estimating that the space will total $4.6
How Vox Media’s latest initiative drives more pageviews
Getting someone to click over to an article on your website is one thing. Getting them to click on another story once they get there? That’s harder. As social media has grown more dominant
Google begins to roll out mobile-first indexing
Google has announced that its “mobile-first” indexing of the web is now rolling out after eighteen months of testing and experimentation. Two years ago, Google detailed its plan to change the way
How Axel Springer came back from the dead: it disrupted itself
Around the turn of the Millennium, Axel Springer – Germany’s largest media group – did not have a digital publishing strategy. From Europe’s most successful publishing business with record sales and record
Behind Bonnier’s secret for creating better content with less workforce
For over 200 years, Bonnier has been in the publishing business in one facet or another. The United States presence of this heritage company formed in 2007 when the American office opened
Will ‘social graphing’ help publishers distribute content better?
Publishers are generally compelled to make their media available and easy to find to everyone, everywhere. Meanwhile each output calls for a different format and tone of voice, and has different user
What The Guardian has learned trying to build a more intelligent mobile story format
Over the past several months, the Guardian Mobile Innovation Lab has introduced a new format for mobile: the Smarticle. They have now run three Smarticle experiments, and learned a lot about how readers like the
Decline of organic reach on Facebook is affecting publishers’ branded-content studios
Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content marketing tool. In the fourth quarter of
Tool for publishers: Flourish, for creating data visualisations without coding
Haven’t yet learned to code? Use this tool to increase the quality and quantity of your visual and interactive output. What is it? A platform for data visualisation and storytelling, without the need
Publishers warily embrace program to run their content on Amazon.com
Amazon has been running a test with a small group of publishers where versions of publishers’ commerce-focused articles are accessible directly inside Amazon’s website. The articles can be found through Google or
A ruling over embedded tweets could change online publishing
One of the most ubiquitous features of the internet is the ability to link to content elsewhere. Everything is connected via billions of links and embeds to blogs, articles, and social media. But
Outbrain launches Sphere – allows content recommendations between premium publishers
Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related material, but the quality and relevance can sometimes be left wanting. In a
Publishers continue to invest in platforms, but research finds they get little in return
Digital Content Next (DCN) recently released findings from its second annual DCN Distributed Content Revenue Benchmark Report. The research provides marketplace intelligence on distributed content strategies and the challenges confronting publishers when
Gen Z are the UK’s biggest content consumers
UK millennials are spending 8.5 hours consuming content across all their devices, with Generation Z spending 10.6 hours, according to new research. The findings come from Adobe’s latest report into the UK’s
Publishers eye LinkedIn as Facebook’s reliability falters
Publishers who are looking to reduce reliance on Facebook since the social network announced plans to deprioritize news are giving LinkedIn a fresh look. LinkedIn is best known as a social network for business
Trinity Mirror and John Brown Media partner on branded content offering
Trinity Mirror and Dentsu Aegis are understood to be launching a joint content publishing division through the agency network’s John Brown Media. It is understood that the business is currently recruiting a
Bauer Media signs up to use Taboola’s latest innovation, Taboola Feed
Taboola, the content discovery platform, has today announced a partnership with Bauer Media UK, one of the UK’s leading online publisher groups. Under the deal, Bauer Media will integrate Taboola Feed as
Do paywalls make content better? Wired thinks so
Wired’s paywall went up last week: Four free clicks, then $20 a year. Starting last Thursday at 9 am ET, Wired.com put up a paywall — although infrequent visitors might not have noticed it
Condé Nast: more paywalls are ‘highly likely’
Fred Santarpia, Condé Nast’s chief digital officer, joined Digiday+ members to talk about the publishing giant’s paywall strategy, its plans to push further into e-commerce and why publishers should work together more and
Why publishers should consider the “Smart Curation” market
News publishers have the opportunity to enter the curation business by leveraging their reputations as trusted sources, and on proven technologies. Curation has been consistently ignored by big media companies. By curation,