AI has already started writing rudimentary news articles and assisting reporters, but a new startup launched this week says it will use AI to publish breaking news about a wide variety of
Category: Artificial Intelligence
Three examples of machine learning for publishers
In a session entitled ‘Getting started with machine learning for reporting’ at this year’s NICAR conference in Chicago, Peter Aldhous from BuzzFeed, Rachel Shorey from the New York Times, Chase Davis from the Minneapolis Star Tribune, and Anthony Pesce from the Los
Ad ops start targeting consumers via keywords, not categories
Two ex-Google directors are turning the search engine approach to ad and content targeting on its head. Rather than relying on consumers to type-in keywords to find relevant content, Professor Dr Thomas
New technologies: Tokabot – the future of engagement?
It’s a tricky word, engagement. Tough to define, even tougher to measure. But for publishers it’s essential and, in today’s disrupted publishing ecosystem, harder than ever to achieve. WNIP caught up with
How Volkswagen is using artificial intelligence for ad buying decisions
Cars aren’t the only thing Volkswagen wants to automate. Artificial intelligence is managing the brand’s media buys in Germany and proving to be more effective than its media agency. Whenever Volkswagen uses
Publishers start using artificial intelligence for display ads
Digital publishers with recruitment advertising departments are turning to new artificial intelligence (AI) to monetise more of their own data, increase display ad revenues, minimise data costs and target more relevant consumers
Sizmek announces first AI-enabled adtech platform offering total transparency
Sizmek Inc., the world’s largest independent buy-side advertising platform will now offer full transparency across its AI-enabled platform. The decision is designed to empower and differentiate agencies and advertisers with increased visibility,
Artificial Intelligence is coming for publishers’ analytics
A four-year-old London startup called Echobox found traction in Europe and is poised to further expand in the U.S. with its AI-assisted social media product. Echobox, which has about 30 employees and raised $3.4 million
Editor vs algorithm – what’s the future for publishing? Anna Sampson Interview
We live in a tumultuous time for print publishing. The rise of social media combined with a larger societal shift to consuming content digitally has forced print publishers to rethink their approach.
New consumer prediction platform vastly increases relevant reach of content and ad campaigns
A new data management platform developed by two ex-Google directors predicts consumers’ characteristics and interests enabling brands and publishers to vastly Increase the significant scale and relevant reach of digital marketing and
Trends industry leaders are thinking about for the future
Artificial Intelligence, voice, AR/VR, events, and international expansion – these are some of the things that have industry leaders thinking as they contemplate the future and growth for their businesses. In the
The Washington Post’s robot reporter has published 850 articles in the past year
It’s been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics. Since then, it’s
Google funds automated journalism in the UK
Robots will be generating a giant volume of basic local news in Britain in the near future, thanks to Google. The technology giant’s Digital News Initiative has awarded a grant of $805,000
3 ways artificial intelligence will change publishing
Change is happening all around us, and one of the biggest drivers of change in the digital world is artificial intelligence (AI). We can’t listen to a tech CEO keynote without stumbling
A practical guide to artificial intelligence for publishers
Many AI categories apply to the business side of publishing, such as ad sales, circulation, and customer support. For this article, though, let’s look at AI applications related to the reader experience.
Why news organisations should experiment with chat bots
If you’re not sure whether having a news bot on Messenger or other chat apps adds value to your newsroom, here is one clear advantage to experimenting with bots Working on chat
Machine learning will give publishing visual, interactive Content on a Big Scale
It’s easy to understand how visual and interactive content benefits a publisher. The challenge, however, is that building this content is incredibly resource-intensive. Most publishers don’t have the team or technology in
Expert: AI bots will not usurp journalist roles
Many fear that artificial intelligence (AI) will one day replace huge swaths of the workforce. Last year The World Economic Forum predicted that AI and automation technologies will displace 5 million jobs